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Candle Making

Guide to getting a candle making business up and running

The best thing about candle making is that you can easily turn your hobby into a part-time or full-time business. Many creative people love the perks of entrepreneurial life, and thus, candle making in South Africa would allow you the following:

  • You’d get to be your own boss
  • You’d have the freedom to do something that you actually enjoy
  • You get to invest and build something on your own
  • You’d get to spend more time with the family, while at the same time make some money in your spare time
  • You’d get to determine your schedule

Over the last decade or so, handmade crafts such as candles have turned out to be one of the fastest-growing small businesses around the globe.

How to start your own candle making business?

Candles have a great significance everywhere – whether for celebration, get-togethers, religious ceremonies or for paying homage. It not only creates a great ambiance but also has a soothing effect on the mind. In fact, in recent years, candle massage and therapies have gained significant traction in different parts of the world.

So, if you too have made up your mind about coming up with a candle making business, here’s a flexible blueprint to get things started.

  • Develop a pitch: Write a simple catchphrase that best describes your business. This way you would be able to garner the attention of the masses.
  • Decide your target audience: The first step to building a great brand is to figure out if you are trying to reach the mass-market, the mid-market, or the premium segment. If your target audience falls in the mass-market, you would have to come up with affordable candles and economical packaging. If you are targeting the mid-segment, you can sell your products at big stores, and locally owned boutiques and gift shops. If your skills in candle making in South Africa are particularly good, you may even charge a higher value for the items. Lastly, if you’ve decided to target the wealthy, you’d have to work on the fragrance, the packaging, and the marketing bit.
  • Set a basic budget: Create a basic budget for the first six months of the business. Find a reliable place from where you can find good candle-making raw materials at competitive pricing. This is where Elementary Store shines. Our raw materials for candle making in South Africa are one of the best and are affordably priced, making them great for those looking to set up a new business. Once you’ve decided to work with us, estimate the cost of supplies, the equipment, and overheads (if any).
  • Develop a small product line: If you are new to the candle-making business, we’d ask you to start small. Having a small product line is good and manageable, especially when you are still figuring things out. Find out how much it costs to make each unit and price them accordingly. Don’t hesitate to price them according to the time and effort you put into making them.

Key takeaway

Starting a business may seem a bit daunting, and this is why we’ve made it simple for people to buy raw materials for candle making. If you are not sure about the materials, feel free to get in touch with us at sales@elementaryshop.co.za and we’d be happy to help you out.